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Rouzbeh Yassini

A portrait of Rouzbeh Yassini




B.S. Electrical Engineering, West Virginia University, 1981 
M.B.A. (equivalent), General Electric's Executive Training School

Rouzbeh Yassini, founder and CEO of YAS Broadband Ventures, LLC, has gained international reputation as a broadband visionary for inventing the cable modem while founder, chairman, CEO and president of LANcity, and for establishing the cable modem industry standards (DOCSIS) through Cable Television Laboratories. Rouzbeh is credited as the "father of the cable modem" for inventing this technology, CED Magazine named him "1998 Man of the Year" for creating and fostering the multibillion-dollar cable modem "Broadband" industry. Rouzbeh is a worldwide speaker and author on topics of digital services (voice, data, video) using the broadband infrastructure.

Rouzbeh serves as a board member on a number of privately held companies. He is a member of the UPC Technical Advisory Committee, and a senior executive consultant to CableLabs. He has also served on the board of LANcity (acquired by BayNetworks in 1996), BAS (acquired by ADC in 2000), TureChat (acquired by Teryon in 2001). Before establishing YAS Broadband Ventures, LLC, Rouzbeh held executive positions in YAS Corporation, LANcity Corporation, Applitek Corporation, Proteon Inc., and General Electric.

Rouzbeh attended West Virginia University, where he earned a bachelor of science degree in electrical engineering. Subsequently, he earned an MBA equivalent from General Electric's Financial Management Program (FMP).